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Case study · B2B & wholesale

Automating lead-to-quote at a national book distributor.

A B2B supplier of books in volume to corporations, schools and events, handling high volumes of custom quote requests and dozens of publisher catalog feeds.

Client
National book distributor
Industry
B2B & wholesale
Services
Quotes & Sales Follow-up, Product & Content Automation, Website Speed & SEO
Stack
Odoo, PIM, Gmail, BigCommerce, Claude
Status
In production, expanding

Measured results are being collected against the baseline and will be published here.

Challenge

Every quote was assembled by hand from email: reading the request, looking up titles and publisher pricing, checking availability, and building a branded PDF. Catalog data arrived from publishers in different formats and had to be cleaned before it was usable.

Approach

We mapped the full lead-to-close process, then built in order of return: catalog data first so the agent would have accurate prices, then the quoting agent, then follow-up and corporate gifting storefronts.

Quoting agent

Turns inbound requests into priced, ready-to-send quotes for rep approval.

Catalog feed pipeline

Publisher catalogs flow into the product database automatically with titles, prices and availability.

Gifting storefronts

Private checkout pages let a client's employees order holiday book bundles directly.

Architecture · Quoting agentEvery step logged ยท human approval before send
InboxQuote requests by email and web form
AI agentExtracts titles, quantities, dates
Product dataPricing tiers, stock, freight
CRMQuote and PDF created
Sales repReviews and sends in one click

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